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To win in the Lake Zurich area market, you need to appear where customers look first: the top of the search results. I’ll synchronize your Google Business Profile with Local Service Ads and your website, to secure the "Google Verified" badge.
Coupled with a solid web design for your ecommerce store (not required, but a website always makes you more trustworthy), a free marketing consultation, and maybe some tailored branding, or some video ads...
Then you will instantly dissolve customer skepticism.
By managing your local presence holistically, I ensure your business isn't just visible, but is the most trusted option when your customers are ready to hire. Afterall: a customer will not buy from you if they don't trust you, and I aim for you to acquire instant trust so you can land your sales.
With Google, there are 2 types of ads: Google Ads, and Local Service ads.
The first is more complex, requires more know how, and will be a drain on your resources if you set them up wrong. While the second gains an advantage over the first, given you’re a local service like a Plumber. There are pros and cons to each, but long story short: I focus on high-intent campaigns that target users specifically searching for your services. The best part? With the right setup, Google only charges you per lead, and you get to speak to them too, so you can be sure they’re real.
This all goes way beyond mere clicks (a vanity metric), since proper SEO is also required to help your website show up... It all depends on your goal, which we’ll talk about in your free marketing consultation when we first talk.
This approach ensures every dollar of your ad spend is working to put you in front of qualified, local prospects who are ready to buy.
Traffic is meaningless if your website doesn't persuade people to take action. I apply Conversion Rate Optimization (CRO) principles to your landing pages, streamlining the user experience and removing the "friction" that causes people to leave.
By fine-tuning your calls-to-action and page layout, I help you get more value out of your existing traffic, effectively lowering your cost-per-acquisition.
The most advanced marketing tools, like Local Service Ads and secure payment integrations often require sensitive data, including: tax IDs, social security numbers, business documents, licenses, and other highly sensitive, personal info.
I have no problem signing a Non-Disclosure Agreement (NDA) to ensure your private information remains confidential.
Furthermore, I am happy to meet at your place of business, or a local private library room in the Chicago area to handle everything in person.
IMPORTANT: everything below is subject to payments being made on time, and prompt communication. We will establish those details once we come to an agreement. Also, here is a recent video of me, for a site where I sell kefir grains, in case we meet in person for any of this.
Contract vs. Email: everything is subject to your project requirements, but HUGE projects usually require a small contract in plain English. A typical contract for a large project is about 2-5 pages, but small projects like a basic website can be done through an agreement by email (no fancy contract). It all depends on what you want, but you must pay in milestones as I describe below. Also, if something is NOT in our agreement (via contract or email), then it isn't included in my services. So be clear with what you need, because I only charge based on the specific services you ask for. Anything beyond that may increase the price (though if it's super small and within the scope anyway, I'm probably okay without increasing the price).
Payment milestones: there are usually 2-3 milestones where you pay. They're usually done in 1/2's or 1/3's of the total project price: first to start, second on first draft, and third upon completing everything in our agreement.
Payment types: I accept Cash in USD, Zelle, Credit, Debit, Check, Money Order, Cryptocurrency, Gold, and Silver.
Discounts: you get 5% off if you pay with Cash, Gold, or Silver. All others are 5% more. If you want the discount, we'll meet at a local library room or something similar, and I'll give you a receipt as proof of payment. Although if you do Gold or Silver, I will want to test them first in front of you via sound, weight, and shape.
Time to start: physical payment methods also get me to start the project immediately. Anything else may have a hold until the payment clears (usually 3-7 days).
Time to complete: subject to your project requirements. You will get this in our agreement.